Zoo Augmented Reality

Augmented Reality at The Toronto Zoo

Augmented Reality Development

Client: Toronto Zoo

Role: Creative Direction / Designer / Researcher.

Summer-Fall of 2019.

Video: https://vimeo.com/373743702

For my Major Research Project (MRP) during my Master of Digital Media, I researched the impact of Augmented Reality in a public space (AR). I designed and programmed an AR application for visitors to experience and learn with about animals, this was showcased at The Toronto Zoo. The AR application helped to raise visitor engagement by over +90% NPS. The research sought to prove that digital media such as AR can be at the core of a marketing strategy and help to provide sustainable business growth by providing valuable ROI and lowering customer acquisition costs. The Toronto Zoo later contracted me to create another AR experience to kick-off the new orangutan exhibit.