Arconas

Airport Expo – Cologne Germany

Arconas specializes in seating and furniture design for high-traffic public spaces such as airports, judicial, and government facilities committed to purposeful design focusing on human comfort.

Client: Arconas

Company: Entro Communications

Role: Creative Direction / Designer.

Trade booth, e-newsletter design, Feb. 2016.

Arconas specializes in seating and furniture design for high-traffic public spaces such as airports, judicial, and government facilities committed to purposeful design focusing on human comfort.

To influence the final design of the booth, an analysis of booth location and traffic flows helped to identify viewing angles. This process helped determine logo placement in order to promote the company’s brand presence with the most visibility. The interior banner was designed to feature green and yellow tones complementing the company’s brand colours with different sized rectangular shapes with Processing. Similarly, the e-invitation used rectangular shapes and green colour with grey text to promote the Arconas brand at the Passenger Terminal Expo.

Developed the technical drawings for banner artwork placement, identified the location of graphic on the banner and created colour testing strategies to ensure the brands colour and guidelines were captured in the final design.